Over the last decade, advances in processing power and speed have enabled us to move beyond manual, tedious and time-consuming practices to quick, easy and automated data analysis. The more complex the data sets collected, the more potential there is to uncover relevant insights. Retailers, banks, manufacturers, health industry players, etc. are using data mining to discover relationships among everything from price optimization, promotions and demographics to how the economy, risk, competition and online presence are affecting their business models, revenues, operations and customer relationships.Businesses are now harnessing data mining and machine learning to improve everything from their sales processes to interpreting financials for investment purposes. Nowadays, data scientists have become vital to organizations all over the world as companies seek to achieve bigger goals with data science than ever before. In this article you will find key data mining use cases as well as…