“More than 88% of online shoppers say they are unlikely to return to a website after a bad user experience.”
User experience is the guiding principle for consumer-first businesses. Many business leaders would concur with the famous quote by Frank Chimero, “People ignore design that ignores people.” This statement holds relatively true for UX.
Given the importance of UX, it is essential to think hard and plan ahead of time about your website’s look and feel. The challenge is that your users can view your website from ‘any’ device. And the complexity of design grows manifold considering the plethora of devices available in the market, especially mobile.
The ubiquity of mobiles has revolutionized the way we access the web.
A website’s mobile UX is the first source of impression around a brand to most of its users. As a business leader, you would want to capitalize on the first touchpoint to leave an everlasting impression.